Workshops on sustainable practices in the wine industry

September 12, 2024

On average, 40-60% of a vineyard and winery’s carbon footprint is from packaging and distribution alone. Given the growing concern for climate change and sustainable practices in the wine industry, many wineries, particularly in France, Italy and Spain, are looking for ways to reduce their carbon footprint and transition to more sustainable practices.

During workshops in Provence and Catalonia in March and May 2024, we explored different sustainability solutions with participating wineries, estate owners, wholesalers and retailers, including some of the solutions described in this article. Below are our key takeaways.

  • Sustainable packaging: Many wineries are examining how to transition to packaging options that are less carbon-intensive. This can include switching from traditional glass bottles to lighter weight alternatives such as PET plastic or aluminum cans, or improving the sustainability footprint of their existing packaging, such as through climate-smart, sustainable glass, innovative closures and reusable glass.

  • Renewable energy: A number of wineries are now utilizing solar panels and pumps for irrigation. Some wineries have even begun implementing biodiesel generators to power tractors, and some are exploring biogas production from their organic waste to further reduce their reliance on fossil fuels.

  • Sustainable farming practices: With the growing popularity of organic and biodynamic wines, many wineries are transitioning to sustainable farming practices. This includes using cover crops, composting, integrated pest management and reducing or eliminating the use of synthetic fertilizers and pesticides. These practices not only have a positive impact on the environment but can also produce higher quality grapes and wines.

  • Carbon offsetting: Another way for wineries to reduce their carbon footprint is through carbon offsetting programs. By investing in projects such as reforestation or renewable energy initiatives, wineries can balance out their own emissions and help combat climate change.

  • Sustainable transportation: The distribution of wine also contributes to a winery’s carbon footprint. To combat this, some wineries are exploring alternative transportation methods such as electric or hybrid vehicles, or using more efficient routes for delivery. Some have even implemented bike courier services for local deliveries.

  • Water consumption: Water consumption is another critical area where wineries can make meaningful changes to achieve greater sustainability. Many wineries are adopting water-saving technologies and practices to minimize their water usage. These innovations include drip irrigation systems, which deliver water directly to the roots of the vines, significantly reducing water waste compared to traditional irrigation methods. Additionally, some wineries are investing in rainwater harvesting systems to capture and utilize rainwater for their operations, as well as recycling wastewater through filtration and treatment processes for reuse in vineyards and winemaking.

In addition to the topics addressed above, during our workshop, we had a chance to review examples of innovations in spirits packaging, learning about what is truly recyclable, and new opportunities to recycle film wrap and label backing.

The workshop also included an interactive session on how to educate consumers about sustainability in the wine industry and encourage them not only to make more environmentally friendly purchasing decisions but also build experiences that favor responsible consumption habits. Many wineries are now including artistic and cultural activities in their programming to help visitors connect with nature and creativity while in the vineyards.

Overall, it was clear from our workshops that there are many different approaches and solutions for wineries looking to reduce their carbon footprint and become more sustainable. By implementing these strategies and collaborating with other industry players, we can work towards a more environmentally conscious future for the wine industry.

We will be hosting our next workshop focusing on sustainable wine in France in late September 2024 on the occasion of the vendages: please get in touch to participate!

CPM

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